A Thorough Training & Marketing Programme

The Initial One-to-One Training Course

Training consists of an initial two-week course. It includes thorough, one-to-one, classroom-based training and practical training at our Head Office near Enniskillen, and also in-the-field training in the franchisees own territory. The comprehensive programme ensures that new franchisees become competent in every area of the business method, from effective marketing to provision of the services, and administration of the business. It includes accommodation for the period of training conducted away from the franchisee’s territory.

The training programme covers the essentials relating to:

• Equipment & materials
• Provision of services
• Standards of operation
• Promotional activity
• Vehicle operation
• Acquiring customers
• Marketing and sales
• Recruiting and training staff
• Staff management
• Business administration
• Personal development
• Growing the business

Marketing Training

Each new franchisee is fully trained in the winning marketing techniques and strategies that have been proved to be extremely successful. This training includes very informative programmes with ideas that will “Eat Your Competition Alive”, “Gold Mine Newsletters”, “Marketing Ideas” and the “Ultimate Success Secrets.” All these marketing programmes have been tried and tested. Franchisees learn in days what takes other 5 to 10 years.

Operations Manual

During training franchisees are issued with a comprehensive Operations Manual, together with supplementary technical manuals. These clearly document the highly valuable Clean Team know-how and expertise. These are an indispensable reference for every aspect of the operating method and The Clean Team formula for success.

Marketing Manual

Franchisee are issued with a comprehensive marketing manual that details a dynamic marketing plan for the new business. It includes a complete step-by-step, week-by-week marketing and business-building programme that is a virtual ‘road map’ to getting the business rolling from week one. New franchisees simply follow the proven strategies to success.

Promotional Materials

Franchisees are provided with The Clean Team Portfolio and bespoke advertisement and sales letters, specifically tailored to their local publications and budgets. All are designed to generate new business and to sell additional services to customers.

Personalised Stationery Package
Franchisees are provided with all the stationery and forms necessary to operate the business in a professional and businesslike manner. All stationery items include The Clean Team Logo and are personalised to the franchisee.

Corporate Uniforms

Each new franchisee is provided with two full sets of the attractive Clean Team uniform, which displays The Clean Team logo.

Equipment

During initial training franchisees are issued with their complete equipment package, along with all the necessary training on each item. All equipment is mounted into the vehicle in specific locations designed to ease deployment when operational. Franchisees are also instructed on routine maintenance and emergency repairs. See more information on equipment page.

An Effective Launch Programme

Each new franchisee is provided with an effective launch programme that gets the business ‘rocking and rolling’ from month one. The launch programme is designed to have a massive impact in the franchisee’s area, through press and leaflet activities. This programme, coupled with roadshow activity, ensures that the public quickly become aware of The Clean Team franchise. If there is already another franchise of the Cleaning Doctor Network in the area, a joint programme will be devised to tap into the existing client base. In such cases, the franchise partner may already have in excess of 1500 – 2000 clients who will all have a need for the services of the new franchisee.

Continuation Training and Professional Courses

At The Clean Team we believe that training is never finished; its an ongoing process. The cleaning industry is evolving all the time, with new products , materials and techniques appearing regularly. Our ongoing training is designed to keep franchises fresh and up to date with new products and practices. Our refresher courses are held in the UK and Ireland. Franchisees are able to attend various locations, depending on when the franchise becomes operational and where he or she lives.

In addition to the refresher courses, franchisees attend specialised training courses in order to certify them to national and international standards. These courses ensure that franchisees are kept up to date on technical developments and specialist subjects appropriate to their business.

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